SEO based on google factors

 

One of the most important of these factors is SEO, various algorithms and Google benchmarks. Join us to provide you with comprehensive information.

What is SEO?

First of all, we need to know what SEO is. SEO stands for “Search Engine Optimization”, which means search engine optimization. SEO will be done to improve the performance of your site so that according to the standards of search engines such as Google, you can attract more visitors. In fact, it can be said that SEO is one of the most important and influential factors in the success of your site, so you need to get information in this area to be able to grow your Internet business.

Despite the high volume of content, search engines have a duty to determine which content is closer to the search term based on predefined factors. Now we want to mention some of these factors in the following.

Classification of information by Google
As you know, there are trillions of sites and content on the web that it will take a long time for search engines to find the phrase you are looking for in the midst of all this content. Hence, these engines first categorize the content. As the largest and most widely used search tool, Google uses its crawler robot to go from page to page, indexing and storing information.

It will also index all the links on the page. Therefore, it can be said that the presence of links in website optimization (SEO) can be very important and significant. Google categorizes pages based on content and other factors.

Google Algorithm and SEO AI

 

As we said, Google AI uses pre-defined algorithms to display relevant content on the first page. The Panda, Penguin and Hummingbird algorithms were Google’s first algorithms to detect spam sites. This algorithm tried to teach users how to produce content to meet the needs of users.

These Google algorithms work to increase the ranking of valuable and user-centric sites. Google’s new algorithms include the BERT algorithm, the content freshness algorithm, the Google dance algorithm, the Google sandbox, the mobile version priority, the pigeon algorithm, and the Rank Brain algorithm. So it can be said that in order for your site to be one of these suggestions on the first page of Google, you must first be well acquainted with the performance of these algorithms.

How to use algorithms for SEO?
Keyword and link building techniques, as well as Panda and Penguin algorithms, are among the most discussed topics in SEO and our ears are accustomed to hearing them. SEO can be much broader than many webmasters are unaware of.

One of these options is how SEO affects the content refresh algorithm. The main purpose of this algorithm is to update the content, because it always satisfies the latest and most up-to-date content. The main purpose of this algorithm is to emphasize more on the freshness of the content, because Internet users are always happy with the latest information. You can use this algorithm to improve your SEO. First, you need to update the site-rated content with new content. In producing content, try to be the first and also do not delete the publication date of articles.

Google Dance Algorithm tries to follow the user’s behavior while on the site. Google is trying to give new content a chance to be seen better. So try to take advantage of this opportunity and attract users by providing great and beautiful content to stay on the page longer and Google will improve your ranking.

Other Google metrics for site ranking
Given that most users today use mobile for search, Google does not only look at the desktop version to rank your site, but also tries to consider the mobile version of the website. In order to have a better ranking, the content, structure and codes of the mobile and desktop versions must be the same. You must also pay attention to the footer and sidebar. Not being responsive in terms of SEO is a negative point.

Another Google metric for ranking sites is location, known as the Pigeon Algorithm. Local SEO is used for businesses such as coffee shops, restaurants, etc. Local SEO helps you introduce your business to customers in your neighborhood.

Negative Google score for sites

In order to optimize your site based on Google search engine, we need to know what sites Google search engine considers spam and what content is negatively rated. Google identifies and ignores sites that are automatically created to create spam. Google tries to give a negative score to hacked sites as well as sites that have text or words hidden on the page.