10 secrets of SEO

1. Information architecture

All the information on your site should be easily accessible, so that you have such good management and organization when a user enters your site can find the product you want with just a few clicks and perform the purchase process.

In short, the visitor who enters the main page of your site should be directed to the categories it is looking for and through the categories and filters in each category to be able to get the product they need based on price. And the conditions it needs to find on your site.

There should not be a situation where the visitor goes through several different categories to reach the product.

The category and architecture of your site information should look exactly like the following:

SEO Architecture

To better understand this, here is an example of a clothing store:

The visitor will see a picture of the “Clothing” category on the “Home” page of your site, then click on it to enter a new page where the clothes are based on “Men’s Clothing” or “Women’s Clothing” and “Clothing The work “or ball gown” is arranged and the user can easily choose his category to find his product.

Now there are two things to consider: The URL of your pages should not be long – categories and subcategories should be clearly accessible.

2. Each URL is for one keyword only
On your store site, you should not want several of your keywords to rank and rank with one url. Normally you can have up to 3 keywords for each page, there is a capacity of up to 7 words, but it is better to have a specific keyword for each of your keywords (for example, the name of one of the site categories) Keep in mind that it has the most traffic and search and your customers use it a lot.

Also keep in mind that when you rank with a keyword, if a flood is added to the beginning and end of it but your keyword still ranks, you will rank again with newer words. You will have and be sure that your rank will improve with the new floods.

3. Manage the keywords of each page
Unfortunately, in store sites, because there may be several products from the same category and the keyword of each of these categories is the same as the product name, so it is possible that the keywords are interfering and used repeatedly. To be placed.

It is better to focus on product categories, because visitors have more power to choose the variety of products, and on the other hand, you can also display your full text and content and have more maneuverability.

If you do not put your landing pages on the product page in the store SEO site, it is better that the product categories are your landing pages.

4.Categories and tags

In a store SEO, it is better to use either categories or tags

In terms of design and architecture, and for Google itself, there is no difference between the categories and tags of a site. That’s why you should avoid using too much or entering irrelevant keywords, and keep in mind that if you use tags to add irrelevant keywords or even different types of keywords, the number of pages on your site will be spam. Are increasing and this will not have a favorable result for your site SEO.

We recommend that you use categories and do not use tags on your site

2 reasons not to use tags in store SEO:

Poor content: This means that there is only 1 link in a page and there is no other text and description in it, and considering that according to Google itself, it is better not to have pages less than 300 words, so it is better. Avoid creating pages that have no content and are spam.

Duplicate content: Tags often contain duplicate content problems due to duplicate descriptions, which in turn can damage your site’s SEO.

5. Be sure to use the blog section of the site

The blog section can attract a lot of natural traffic to your site, and on the other hand, because the site is constantly updated is one of the factors for Google to rank sites, and it is possible that in store sites after a while. There is no new product to add to the site, so in this case, the blog section of the site, in addition to directing a lot of traffic to your site, can be a good factor for updating the site and publishing new content and content production.

What is content production?

6. Always analyze your competitors

Your competitors are always developing and improving the status of their site, so according to the goals they pursue, you can have a proper planning of the market situation as well as the events ahead. Also with tools like archive.org you can view your competitors ‘history and with other tools like moz you can find out what your competitors are doing (planning your competitors’ future).

7. Use the power of video

More than 80% of the country’s traffic is spent through video, so if you use video on your site, you can attract a lot of traffic. For Google, video content is more valuable, and your users will also have a higher conversion rate (conversion of visitors to customers) than text and photos in video.

 

8. Write the appropriate text of the description

Content production is one of the main tasks in online store SEO, you must do the description of all your products in full with full details, with a detailed review of the first Iranian sites such as Digi Kala, Bamilo and Zanbil, you will find that For the smallest products of their site, they have put a lot of descriptions and descriptions, which is suitable for both site visitors and Google is a criterion for ranking sites.

Content production is a specialized and consecutive work that has more than 30 different techniques, and if you follow these techniques, you can get a very good rank and position in search results, and your articles and products are always in the first links. Search results.

9. Check for broken links

 

Broken links will cause search engines to consider a negative score on your site, so you should carefully generate your URLs and try not to change these URLs in the future / be sure to create pages 404 In addition to the fact that your keyword will lose its true ranking and position, but Google will compete with your site and all your keywords if the number of links is high.

10. Activity on the brand (branding)

One of the tasks of every SEO is to work on branding and branding. You should not only think about buying a single customer, but you should create the conditions for your customers, in addition to becoming a regular customer of your site, your site. Introduce them to their acquaintances and in their next purchases, instead of searching for keywords on Google, search for your brand name and find your product through your site.